Stop The Crash launches in Latin America

Stop the Crash hosted its Latin America Launch today in Santiago de Chile, bringing the global partnership to the region to promote the latest in life saving crash avoidance technologies.

Following the global launch of Stop the Crash at the the 2nd Global High Level Conference on Road Safety in Brasilia in November 2015, the Stop the Crash Partnership has been holding a series of events across the globe promoting the importance of active safety systems. Today’s Latin American launch specifically focused on the implementation of Stop the Crash technologies in the region and took place with support from the UN Economic Commission for Latin America and the Caribbean (ECLAC) and the Chilean Ministry of Transport and Telecommunications, featuring demonstrations of electronic stability control (ESC), autonomous emergency braking (AEB), anti-lock braking system (ABS) for motorcycles, and tyre safety.

The campaign recently hit a significant milestone in April with the adoption of a United Nations (UN) Resolution which specifically invited member states to adopt active safety systems as standard.

Following the vehicle demonstrations at Stop the Crash, Global New Car Assessment Programme (NCAP) in partnership with ECLAC hosted a Regional High Level Road Safety Seminar on Vehicle Safety which featured representatives from ECLAC, Automobile Club of Chile (ACCHI), and the FIA Foundation.

David Ward, Global NCAP Secretary General and Stop the Crash Partnership Chairman said:

“Technologies such as ESC have the potential to save thousands of lives every year in Latin America. Government need to implement UN Vehicle Safety Regulations and get these technologies into new cars sold in the region as soon as possible.”

Editor’s Note

Led by Global NCAP, the #STOPTHECRASH Partnership includes the ADAC, Autoliv, Bosch, Consumers International, Continental, Denso, Thatcham Research, ZF-TRW, and the Toward Zero Foundation.

All are united in their shared commitment to promote advanced vehicle safety technologies in support of the UN’s Global Goals and the Decade of Action for Road Safety.

ELECTRONIC STABILITY CONTROL

ESC is an anti-skid technology that can prevent loss of control crashes. ESC is the most significant advancement in vehicle safety since the introduction of the seat belt and one of the most important crash avoidance systems currently available.

AUTONOMOUS EMERGENCY BRAKING

AEB is an advanced safety technology that can help drivers avoid or mitigate collisions with other vehicles or vulnerable road users by automatically applying the brakes if the driver does not respond in an imminent crash situation.

ANTI-LOCK BRAKING SYSTEM FOR MOTORCYCLES

ABS for motorcycles prevents wheel lock-up and ensures bike stability as well as optimal deceleration while braking.